“All it took was a little push” said the taxi driver. Let me turn the clock back to one week ago.
My taxi didn’t arrive at the hotel. Reception ordered me another one – it didn’t show either. So, I walked to the taxi rank a few minutes away and took a taxi to my business client where I was delivering a workshop that day. I always pay by card, but it turned out that he didn’t have a card reader, and I didn’t have any cash. On the way, we stopped at a cash machine. Then we talked.
Our conversation went like this…”So why don’t you have a card reader” I asked. “Well, I have been meaning to do that for a while now” he replied. Probing further “How long is a while?”..”Oh, a few years I think.” We then discussed the benefits of card readers, for his cash flow, for his customers, new business opportunities and his resistance to change. I committed him to get the reader.
Back with the same client this week, I followed up with my taxi driver. He is now the owner of a new card reader. He is also benefiting in lots of ways and loves the new opportunities at hand. For starters he’s had 6 fares from me to help him on his way! “Thank you again for the little push” he said.
Who can you help with a little push to get them on their way?