Authenticity – the courage to be yourself
“That’s just not right…let me explain further…” I said to my fellow judges.
Sales Awards
Many years ago, on a number of occasions, after being a shortlisted awards finalist and runner-up myself, I was invited to be a judge on the National Sales Awards in the UK. The key part of the role was to attend an annual judging day, at a swanky hotel in London. There, all the shortlisted candidates would attend to be judged. Individuals and teams would be interviewed and considered one by one, by a small judging panel of sales industry experts in order to be considered for an award. Yes – I was classified as an expert – please don’t laugh!!
Interviews
I recall, one year when a sales team gave a very impressive presentation, it was outstanding. My fellow judges remarked on how fresh and striking it was. I quizzed the team intensely on their efforts, their preparations and quite unique ideas, seeking clarification on how they came up with the concept and how they’d developed it into a presentation for the day.
They shared their story.
Outcome
Yet, unbeknownst to the sales team, I had been a judge 2 years previously in the corresponding category, where a sales team from the same company, had given the exact, identical presentation. Something my fellow judges had thought was fresh and unique, was in fact a rehash of some ideas shared previously. Yes the presentation was outstanding, but the responses given by the sales team to my questions left me with a rather sour taste. Something wasn’t quite right, I felt we were in a sense being deceived, being played even. That’s when I then explained to my fellow judges, why I’d questioned the team so directly, seeking clarification, the way I had.
After all that was said and done, the judging panel determined that the team wouldn’t make the special awards evening a few months later. Why?… Simply because they lacked genuine authenticity.
It was a powerful lesson learned for all, about the nature of truth and how it sets you free.
Never dissemble.
Authenticity is everything! It is the power to be yourself.

In that moment, for me then, it simply meant to conceal the truth or to deceive. Brad then shared some stories to bring further meaning to the point he was making which was simply this….“Never dissemble”.
Mum had given me a thruppence (three old pence), the exact money in those days for a loaf of bread. I came home eating a toffee dainty! How could that be?! No sooner had I admitted what had happened, when she promptly marched me back around to the corner shop to confess my guilt to the shop keeper, for stealing the toffee dainty! I hadn’t overtly lied per say, but indeed it was a childhood lesson on dissemblance that has stuck with me for nearly 50 years.