Why leaders tell stories

We’re all unique.

If you are anything like me, through our daily experiences, each of us gathers small nuggets of wisdom.

When we share our stories, we pass those nuggets on.

They help others learn, reflect, change, and grow.

That has certainly been my experience over the last few months.

In my new role as a leadership facilitator with Aviva, I’ve shared many personal stories.

Not to be the centre of attention, but to support learning and development.

It’s about being vulnerable and building connection by sharing a story with your whole heart.

Life experience has taught me that you need to be able to share your personal and organisational stories in all kinds of settings.

These last few months the stories I have shared have mostly been in the learning rooms or a virtual session.

Some stories are small, others are long, some are funny and entertaining, whilst others are serious and significant.

But the best stories, are always the ones that come to you in the very moment you need them.

I’ve learned to trust that. When a story comes to mind, it’s usually there for a reason.

Last week, during a leadership session, a story surfaced unexpectedly.

I asked for a volunteer and shared an experience from thirty years ago that had suddenly come into my thoughts and the impact was immediate.

It opened up insight, discussion, and learning for everyone in the room.

Don’t be afraid to tell your stories in those moments of truth.

Storytelling is a powerful leadership and learning tool. When used with intention, it creates connection, deepens understanding, and brings learning to life.

If you’ve been carrying a story, one shaped by success, challenge, failure, or learning, consider sharing it.

You never quite know who needs to hear it, or what it might unlock for them.

I’d love to hear your stories too.

The moments that shaped you, taught you something unexpected, or changed the way you lead or live.

What would change if you trusted your story and shared it when it surfaced?