Reading the Room
Some years ago, I was sat in a room in a hi-powered negotiation for a major multi-million-pound contract for the company I was working for.
Discussions, pricing, and contract negotiations had been going on for several weeks.
It was time for our final meeting to agree the contract.
I’ll never forget that meeting, as I did something I’d never done before.
And so it began…
It was immediately evident that they were trying very hard to undo some of our previous agreements to find a more satisfactory arrangement for their company.
I had prepared well for the negotiation and was aware of any concessions that could be made.
Having been through many negotiations before, I knew the importance of being able to read the room, by listening for facts, details, or any signals and feelings that could arise.
Tuning in, I felt the vibe was different than our previous meetings.
I recall the body language, the vocal tones, raised eyebrows, the fleeting smiles and even frowns that day.
Those tiny facial micro expressions helped me to read between the lines, the nuances of what was being said, clues if you will, as to what was actually going on, that helped me to understand the dynamics in the room and individual emotional states.
Essentially, it was about trying to figure out or understand how the others in the room were thinking, without them actually saying something.
I worked hard to mirror and match the energy and tone of the others in order to connect with them.
Tactics
The lead negotiator from the other side was trying very hard to squeeze me on price by another 2% (read tens of thousands of pounds) and were in a hurry to close out the contract negotiations and give me the contract that day.
The win-win for us both, was becoming a win-lose for me.
It just felt-off.
They were keen for me to shake hands and sign the deal.
Now what?
Looking around the room, taking a deep breath, boldly and risking all, I thanked them for their time, closed my folder, packed up and left.
The negotiation was over.
Within an hour, they called me.
The additional 2% demand was removed, I signed, and we agreed the contract.
Whether it’s a presentation to a large audience, or an important meeting or negotiation, be mindful of reading the room.
It takes a little practice, but stop, look and listen for those non-verbal clues, they’re always there.
How can you “read the room” better?
