Why is making eye contact so important?
Yesterday, I recorded a video for the British Heart Foundation with tips for audience engagement and presentations. I shared a few ideas, but it struck me how really valuable eye contact is!
In every instance and often unwittingly we use our eyes as a means of communication with other people. It’s a very important form of body language. In fact, when you have good eye contact with another person, it demonstrates that you are paying attention and listening.
Using your eyes is a powerful way to really connect with another person, whether with members of an audience as you scan their faces one by one, or in our virtual world by actually looking into the camera! Sharing yourself openly with an audience, builds trust and is literally the window to your soul and theirs!
As you maintain eye contact with the person you are talking to, it denotes your interest and expresses that “You are important and I am listening.” When you don’t look people in the eye, they are much less likely to engage with you. Conversely, when you look someone in the eye, they are more likely to engage with you and much more likely to listen!
Making eye contact builds rapport and always helps to connect. Give it a go today!